"To be a safe, sustainable, best-in-class broadacre cropping business which creates outstanding value for its investors, employees, communities and environment."

- We are honest, ethical and fair – to our colleagues, investors, customers, suppliers and the communities in which we operate.

- We commit to the goal of everyone going home safe & healthy every day.

- We value our people and empower, reward and support them to deliver results, take ownership of their work and reach their potential.

- We believe best in class farming practices are grounded in scientific evidence and the considered adoption of innovative technologies.

- We strive for excellence in all aspects of our business.

- We value and support the communities which we live in and adopt best in class farming practices to protect and positively contribute to the environment.